The Function of Customer Reviews in Shaping On-line Shopping Trends
Before the advent of the internet, buyer feedback primarily took the form of word-of-mouth, recommendations from friends and family, or professional opinions in magazines and on television. With the rise of e-commerce platforms reminiscent of Amazon, eBay, and Etsy, buyer critiques have transitioned to a digital format, permitting shoppers to see feedback from previous buyers. …
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