Top 10 Real Estate Websites to Stand Out in the Competition

1. User-Friendly Navigation

1.1 Intuitive Search Filters

The best real estate agent websites often have intuitive search filters that make it easy for users to find their dream home. Zillow has some of the best search filters. Users can input criteria such as location and price range, the number of bedrooms and bathroom, and even desired amenities like a swimming pool or waterfront view. This allows potential home buyers to quickly narrow down their options and find properties that meet their exact needs.

Realtor.com also excels with its intuitive search filters. Their advanced filters allow users the ability to search for properties based upon school district and neighborhood amenities. They can even filter by commute time. This level of customization ensures that users are only shown properties that align with their lifestyle and preferences.

Redfin, another real estate website, offers excellent search filters. In addition to the standard criteria like price and location, users can filter their search results by property type, listing status, and even specific keywords. This level of detail allows users to find properties that meet their specific requirements.

In conclusion, the best real estate agent websites utilize intuitive search filters to help users find their ideal home quickly and efficiently. Zillow, Realtor.com, and Redfin are just a few examples of websites that excel in this area, making them top choices for anyone in the market for a new home.

1.2 Easy to Use Map Feature

Map features that are easy to use can make a huge difference when it comes to finding the right real estate agent. One of the best real estate agent websites that offers this convenient tool is Realtor.com. Their map allows users the ability to search for property in specific areas, see listings in map format, and even look at the surrounding neighborhoods.

One of the key advantages of using the map option on Realtor.com is being able to see at a glance all available listings for a particular area. This visual representation allows users to compare properties and get an idea of the market in their desired area.

In addition to searching for properties on the map, users can also access a wealth of information about each listing, including photos, property details, and contact information for the listing agent. This makes gathering all the information necessary to make a decision easy.

The map tool on Realtor.com also allows you to filter results by specific criteria such as price ranges, number of bathrooms and bedrooms, etc. This helps users narrow down their search and focus on properties that meet their specific needs and preferences.

Overall, the map feature of Realtor.com can be a useful tool for those looking to buy or sale a home. Its user-friendly interface, comprehensive property information, and customizable search options make it a standout feature on one of the best real estate agent websites available.

2. High-Quality Property Listings

Detailed Descriptions

1. One of the best real estate agent websites is Zillow. Zillow is a popular online real estate marketplace that provides detailed descriptions of properties for sale or rent.

2. Zillow offers high-quality pictures of properties as well as detailed details about each listing such as price, square footage and number of bedrooms and baths.

3. Zillow offers more than just information about the property. It also gives you details on nearby schools, crime levels, and other amenities.

4. Zillow’s user-friendly interface lets users easily search for properties according to their preferences, including location, price range and property type.

5. Realtor.com is a website that we highly recommend. Realtor.com offers comprehensive listings of homes for sale, as well as rental properties, commercial properties, and more.

6. Realtor.com provides detailed information about each property. This includes photos, floorplans and virtual tours. Users can get a full understanding of each listing.

7. The website offers a wide range of tools and resources to homebuyers and seller, including mortgage calculators, real-estate guides, and market trend information, making it an all-in-one resource for everything real estate.

8. The search filters on Realtor.com allow users to narrow their options by a variety of criteria, including property type, price range and amenities. This makes it easier to find the right property.

9. Overall, Zillow and Realtor.com are two of the best real estate agent websites that provide detailed descriptions of properties, helpful tools and resources, and a user-friendly experience for homebuyers and sellers alike.

2.2 Professional Photography

When it’s time to choose professional photography for your real estate agent’s website, there are several key elements that make the site stand out.

In the first place, high-quality pictures are crucial. A photographer with experience will be able show the property off in its best light. They can highlight its features and amenities to make it visually appealing for potential buyers.

In addition to having high-quality pictures, real estate websites should also have a clean, user friendly design. This includes easy navigation and clear calls to actions, as well as a layout that highlights important information about the properties.

Consistency is an important aspect of real estate agent website photography. Consistency refers to using the same style, tone and color throughout all the images on your website. This will create a cohesive appearance that helps establish your brand and leave a lasting impression on visitors.

Finally, real estate agent sites must be optimized for mobile. In an age where more and more users are using smartphones or tablets to browse, it’s essential that real estate agent websites are mobile friendly and responsive.

Real estate agent websites that focus on these key elements, such as high-quality images and user-friendly designs, can create an engaging online presence, which helps to attract potential customers and ultimately drive sales.

3. Mobile Responsive Design

3.1 Optimized Devices

It is essential that real estate websites are optimized for mobile devices in the digital age. The following three websites stand out as examples of top-notch design and functionality:

1. Zillow

Zillow is well-known in the realty industry. Their website is a good example of an excellent design that works on all devices. Whether you are accessing the site on a desktop computer, tablet, or smartphone, the layout adjusts seamlessly to provide an optimal viewing experience. Users can easily search properties, view listings and connect with real-estate agents while enjoying a responsive layout that adapts to the device.

2. Realtor.com

Realtor.com offers a great user-friendly experience on all devices. The site’s clean and modern design is not only visually appealing but also functional, with easy navigation and quick access to property listings. Realtor.com offers a consistent, optimized experience, whether you are using your laptop, tablet or mobile phone.

3. Redfin

Redfin, a realty brokerage, has earned a reputation as a pioneer in online home purchasing. Their website is no exception, with a responsive design that works seamlessly on different devices. Redfin’s website is packed with information, including interactive maps and virtual tour. You can browse listings on your desktop or smartphone. You can also schedule tours and contact real estate agents.

In conclusion, these three real estate agent websites demonstrate the importance of having a design that is optimized for different devices. By ensuring that users can easily access and navigate the site regardless of the device they are using, these websites provide a superior user experience that sets them apart in the competitive real estate market.

3.2 Fast Loading speed

1. Zillow Zillow is a popular real estate website, and it’s easy to see why. Not only does it have a user-friendly interface, but it also boasts an incredibly fast loading speed. The site has been optimized for fast page loads. This allows users to quickly browse listings without any lag. This fast loading speed allows potential buyers to quickly find the information they require.

2. Realtor.com – Another top real estate web site that loads quickly is Realtor.com. This site is renowned for its extensive listings and detailed information about properties. The site is easy to navigate, and users can search for properties without frustration. Realtor.com’s responsive design ensures pages load quickly on desktops and mobile devices. It is a great choice for homebuyers who are always on the move.

3. Redfin Redfin is an online real estate platform that was designed with speed as a priority. The site loads quickly to allow users to access the information they are looking for without delay. Redfin’s interactive maps and intuitive search tools make it easy to find properties in the desired location. Redfin is known for its fast loading speed. This allows users to access the information quickly and make informed decisions.

4. Lead Generation Tools

Contact Forms

4.1 Contact Forms on Real Estate Agent Websites

In order to generate leads and convert potential clients into customers, a real estate agent website must have an effective contact form. A well-designed form can make a huge difference in whether a visitor decides if they want to contact the agent. Here are key features to consider when creating a successful contact page:

UserFriendly Interface Your contact form should easily be found on your website and easy to use. Avoid overwhelming the visitor with too many forms to fill out.

Clear and Convincing Call-to Action: Be sure to include a compelling call-toaction in the contact form that will encourage the visitor. Use action-oriented words that encourage them to take the following step.

Personalized Fields: contact form fields to gather specific information from visitors, such as their name, email address, phone number, and a message detailing their needs. This allows the agent to better understand their inquiry and provide more relevant assistance.

Responsive Web Design: Check that the form is optimized for mobile phones and tablets, as many users may access your website via their smartphones or tablets. A responsive design makes it easy to fill out the contact form on any device.

Security Measures: Implement security measures such as CAPTCHA or SSL encryption to protect the information submitted through the contact form. This helps build trust and assures visitors that their data is secure.

Automated Replies: Create automated responses that acknowledge when a user submits a contact form. This shows professionalism to the visitor and lets them know that they have been received.

These features can help agents increase their chances of converting leads into clients. A well-designed form can have a significant impact on a website’s success and the business of the agent.

Live Chat Support

When it comes to finding the best real estate agent websites with live chat support, there are a few key factors to consider. It is important to choose a website that has a simple and user-friendly interface. This will help you find the information quickly and easily connect with a chat agent.

In addition, it’s crucial to choose websites that offer responsive and knowledgeable support staff. The best real estate agent websites will have chat support agents who are well-trained and able to answer any questions you may have about the buying or selling process. They should be able to give you personalized advice based upon your needs and preferences.

Another important aspect to consider when selecting a real estate agent website with live chat support is the availability of this feature. Chat support should be offered at convenient hours so you can receive assistance when you most need it. Also, it is helpful to choose a website that offers chat support in several languages, to cater to clients of different backgrounds.

Last but not least, it’s important to consider the reputation and track record the website has as a real estate agent. Look for websites that have positive reviews and testimonials from satisfied clients, as this is a good indicator of their reliability and professionalism. By following these guidelines, you can find the best real estate agent websites with live chat support to help you with all your real estate needs.

5. Neighborhood Information

5.1 School Ratings

1. Zillow:

Zillow, a popular real-estate website, includes school ratings in its listing information. This site lets users search for homes using school ratings. This is a valuable tool for families looking to relocate.

2. Redfin:

Redfin, another well-known website for real estate, offers school ratings with each listing. Users can access information on nearby schools, such as ratings, test scores and reviews. This allows them to make informed decisions when choosing a place to live.

3. Realtor.com:

Realtor.com provides comprehensive real estate information, including school ratings. Users can research the educational options in an area before purchasing a property by using detailed information on local schools and districts.

4. Trulia:

– Trulia is a user-friendly real estate website that features school ratings for each listing. Trulia provides data on schools, including their ratings. This helps buyers find homes that are in areas where their children can get the best education.

5. Homes.com:

Homes.com offers a wealth of information for homebuyers interested in finding properties in areas where top-rated public schools are located. The website offers school ratings as well as other information about educational establishments, which allows users to compare and contrast schools in different neighborhoods.

5.2 Nearby Amenities

5.2 Nearby Amenities: Best Real Estate Agent Websites

The proximity of amenities to the home is one of the most important things to consider when searching for a perfect home. Real estate agents can help buyers navigate the options available. Here are the top 5.2 Nearby Amenities best real estate agent websites that can help you find a home that suits your lifestyle:

1. Zillow:

Zillow is an extremely popular real estate website. It provides users with detailed details about properties and nearby amenities. Users can easily refine their search results to include their preferences like schools, restaurants and shopping centers. Zillow has a user-friendly website and extensive listings that make it the top choice of many homebuyers.

2. Realtor.com:

Realtor.com is a leading real estate website which offers a wealth if information about properties, their surroundings and amenities. Users can explore a neighborhood using interactive map and view detailed info about schools, park, and other important services. Realtor.com offers expert advice from real-estate agents who will guide you through the entire home buying process.

3. Redfin:

Redfin’s innovative approach to real-estate is renowned for offering users a unique combination of technology and personalized services. The website provides detailed property information, including nearby amenities such grocery stores and public transportation. Redfin’s agents in the area can give you valuable information about the neighborhood you are considering.

4. Trulia:

Trulia has a wide range of tools available to help you find your dream home. The website provides detailed property information, including nearby facilities like schools, dining establishments, and health care facilities. Trulia also offers a «Neighborhood Insights» feature that provides valuable information about crime rates, commute times, and local amenities to help users make informed decisions.

5. Homes.com:

Homes.com is a comprehensive real estate website that offers users a wealth of information about properties and their surrounding amenities. Users can search by amenities such as parks and shopping centers. Homes.com offers valuable resources and tips to homebuyers. It is a great tool for anyone looking for their dream home.

These 5.2 Nearby Amenities best real estate agent websites offer valuable insights and resources to help homebuyers find a property that meets their needs and lifestyle. These websites are a great resource for finding homes near schools, shopping centers, healthcare facilities, and parks. Finding your dream house is easier than ever with the help from experienced real estate agents.

6. Client Testimonials

6.1 Showcase Positive Comments

6.1 Showcase Positive Feedback: Best Real Estate Agent Websites

When it comes to finding the best real estate agent websites, showcasing positive feedback is key. Potential clients are interested in seeing that other people have had a positive working experience with the agent. Here are some examples of real estate agent websites that excel at highlighting positive feedback:

1. Zillow Zillow allows users to find homes, communicate with agents, and view reviews from previous clients. Agents can showcase their positive feedback prominently on their profile, helping to build trust with potential clients.

2. Realtor.com is another well-known real estate site that allows agents to display testimonials of satisfied clients. This helps paint a picture about the agent’s reliability, professionalism and trustworthiness.

3. Redfin Redfin uses a unique method by including «Recommended Brokers» in their website. Agents can be selected based upon their performance or customer feedback.

4. Keller Williams: Keller Williams, a real estate firm, emphasizes client satisfaction. Their website contains testimonials of happy clients, which demonstrate the agent’s ability to deliver.

5. Coldwell Banker Coldwell Banker has a section on its website called «Meet Our Agents», where agents can share success stories and testimonials from clients. This helps to humanize an agent and establishes a relationship with potential clientele.

Overall, showcasing positive feedback on real estate agent websites is essential for building credibility and trust with potential clients. Agents can attract new business by highlighting their past successes and happy customers.

6.2 Build Trust With Potential Clients

For real estate agents to be successful in a market that is highly competitive, it is important to build trust with potential clients. A well-designed, user-friendly website that demonstrates your professionalism, expertise, and knowledge is a great way to establish trust. Here are 6.2 of the best real estate agent websites that successfully build trust with potential clients:

1. Zillow.com Zillow.com has become a popular site for real estate. Users can search for properties, estimate home values, or find local realty agents. The website is a trusted resource because of its easy navigation and clean layout.

2. Realtor.com – Realtor.com, another well-known website for real estate, provides comprehensive listings, market trends and agent profiles. The website provides detailed information about properties and reliable statistics to help clients feel confident during their search for a home.

3. Redfin.com – Redfin is a real estate brokerage that offers a full-service experience for buyers and sellers. Their website offers intuitive search options and neighborhood guides. It also includes agent reviews.

4. Compass.com Compass is an exclusive real estate brokerage with an elegant and modern website that appeals primarily to high-end customers. The website showcases stunning real estate photos, market data, and agent profile, creating a trustworthy and exclusive brand image.

5. ColdwellBankerHomes.com – Coldwell Banker is a well-established real estate brand with a user-friendly website that caters to buyers and sellers of all experience levels. The website’s resources such as the property search tools and agent directory help potential clients to feel informed and supported during their real estate journey.

6. SothebysRealty.com – Sotheby’s International Realty, a prestigious agency in the real estate industry, is known for its luxury listings and global agent network. Their website includes high-quality visuals and market reports as well as agent testimonials. This helps to establish the agency’s reputation as a reliable source for high-end transactions.

By studying these top websites for real estate agents and implementing their best practices, it is possible to improve your online reputation and build trust in the eyes of potential clients. They are looking for a trustworthy and knowledgeable agent who can guide them during the real estate transaction.

7. Blog Section

7.1 Provide content that is valuable

1.

Zillow

Zillow provides valuable resources to both buyers and seller. Users

You can find information

Advice on home prices, market trends, even on buying or reselling a property.

2.

Realtor.com

Realtor.com provides buyers and seller with a wealth of real estate information. Users can search for properties, find a Realtor, and access market insights to help them make informed decisions.

3.

Trulia

Trulia’s user-friendly interface is renowned for its detailed property listings. In addition, users can access information on local amenities, crime rates, schools, and crime statistics to help them choose the perfect neighborhood.

4.

Redfin

Redfin offers a unique combination of online tools with personal service from real-estate agents. Users can schedule tour, make an offer, and even get their commission refunded when they purchase a property through Redfin.

5.

HomeLight

HomeLight connects buyers and seller with the best real estate agents around. HomeLight not only helps users find an agent but also provides valuable data about agent performance and market trends that can help them make informed decisions.

6.

Estately

Estately offers detailed neighborhood information and detailed property listings. Users can search for homes based on specific criteria, such as school district or commute time, to find the perfect match.

7.

RealScout

RealScout provides users with a comprehensive real estate search platform that includes personalized recommendations. RealScout utilizes artificial intelligence to learn about the preferences of its users and recommends properties that fit their criteria.

7.2 Establish Authority in the Industry

7.2 Establish Authority in the Industry

In order to stand out in a competitive real estate market, it is important to establish authority. If you want to stand out as a real estate agent, a strong presence online is essential. The best way to do this is to create a website which showcases your experience and expertise.

There are several key elements to consider when creating a real estate agent’s website. These elements can help you establish your authority in the industry. First and foremost, your website should have a clean and professional design that reflects your brand and sets you apart from the competition. This will help you build credibility with your potential clients and convey professionalism.

High-quality content, is another key element of a website for real estate agents. This includes detailed listings, informative blogs, and resources for both buyers and sellers. By providing valuable content to your visitors, it is possible to position yourself as an expert in the field.

In addition to your content, it is essential that you showcase your experience. This can happen through client testimonials or awards and recognitions. It also helps to showcase successful transactions. By highlighting your success, you will build trust with potential customers and show them why you are the best choice for their real-estate needs.

It’s also important to optimize your website for search engines to ensure that potential clients can find you online. This includes optimizing your loading time, using relevant keywords and creating Meta tags. By improving your and SEO, your website will appear higher in search results. This will attract more visitors.

In today’s market, success is dependent on establishing authority. Your real estate agent site can help you do this. By focusing your efforts on creating a professional website, providing valuable information, showcasing expertise, and optimizing it for search engine results, you can stand out from the competition and attract clients to your business.

8. Social Media Integration

8.1 Share Listings on Facebook, Twitter, etc.

When it comes to sharing listings on social media platforms like Facebook and Twitter, it is crucial for real estate agents to utilize the best real estate agent websites to reach a wider audience and gain more exposure for their properties.

Zillow is one of the most popular real estate agent websites to share listings. Zillow, with its user-friendly and popular interface, allows agents to upload their listings easily and share them via social media.

Realtor.com offers another great platform for sharing listings. Realtor.com offers a comprehensive listing database with accurate market data. Agents can use this platform to show off their properties and showcase them to potential buyers via Facebook, Twitter, etc.

Trulia has also become a favorite among real estate agents to share listings. Trulia’s interactive neighborhood maps and insights enable agents to create visually pleasing listings that are sure catch the eye of buyers on Facebook.

Agents can share listings on social networks using their own websites or blogs. By creating a page dedicated to their properties and regularly updating the page with new listings, they can attract more traffic.

Overall, leveraging the best real estate agent websites to share listings on social media is essential for agents looking to maximize their online presence and connect with a wider audience of potential buyers. By using these platforms efficiently, agents can drive a greater number of visitors to their listings, and ultimately close more sales in today’s competitive marketplace.

8.2 Increase brand visibility

8.2 Increase Brand Visibility: Best Real Estate Agent Websites

In the highly competitive world of realty, a strong online presence will help you succeed. One of the best methods to increase brand recognition as a real-estate agent is to have an excellent website. Here are some of the best real estate agent websites that can help you stand out from the competition:

– Zillow – Zillow is the most popular website for real estate listings in the United States. As a realtor, having a Zillow profile can increase your visibility with potential clients. Zillow gives you the opportunity to display your listings, solicit reviews from clients, or even advertise your business.

Realtor.com : Realtor.com is another top real estate site. This website allows users to create a profile, show off their properties, and communicate with potential clients. Realtor.com has advertising options that can help you reach an even wider audience.

TruliaTrulia is an easy-to-use real estate website. It can help you to increase your brand’s visibility. Trulia lets you create a profile, display your listings and connect with buyers or sellers in your locality.

Redfin Redfin has a comprehensive web site for realty agents. With Redfin, you can create a personalized profile, list your properties, and even receive leads from potential clients.

Century21 Century21, a well-known brand in real estate, offers an impressive website for its agents. With Century 21, you can create a professional profile, showcase your properties, and connect with clients from around the world.

By having a strong presence on these top real estate agent websites, you can increase your brand visibility and attract more clients. To maximize your online presence, optimize your profiles, highlight your best listings and engage with potential customers.

9. Interactive Virtual Tours

9.1 Engage visitors in immersive experience

When it comes down to attracting visitors and creating an immersive experience, there are a number of key elements that will make a website standout from the rest. Here are some of the best practices for creating a website that captivates and informs potential clients:

1. High-quality imagery is one of the most crucial aspects of a website for real estate. High-quality images and videos can give visitors an idea of what it’s like to live in a property. Whether it’s a stunning sunset view or a spacious kitchen, visually engaging content can draw visitors in and keep them interested.

2. Virtual tours: Offering virtual tours of properties is another way to immerse the visitor in the real-estate experience. Thanks to technological advancements, it is easier than ever for visitors to explore properties in 3D virtual tours. This interactive feature helps potential buyers get a sense of the layout of a home.

3. Neighborhood information. A good real-estate website should include information about surrounding neighborhoods in addition to individual properties. This information can include schools, restaurants and parks as well as other amenities that buyers may find valuable. This localized information can help visitors imagine themselves living in a particular area.

4. Responsive Design: A responsive design is essential to ensure a positive experience for users. This means that a website should adapt to various screen sizes and devices to make it easier for users to navigate and explore the properties on their smartphone or tablet. A responsive layout is important to keep site visitors engaged.

5. Calls to action should be clear. To convert visitors into prospects, a real-estate website should include calls to actions throughout the entire site. These calls to act can help visitors take the next step in the homebuying procedure, whether it is a button or form to schedule a show, or even a chat function to connect with an Agent. By making it easy for visitors to initiate contact, a website can help drive conversions and generate leads.

Real estate agents who incorporate these elements can create a more immersive experience for visitors. A well-designed site can impress potential clients with high-quality images and interactive features.

9.2 Showcase Properties in 3D

When it comes to showcasing properties in 3D, the best real estate agent websites are those that go above and beyond to provide a truly immersive experience for potential buyers. Showcase properties is a website which excels in the 3D area.

Virtual tours created with cutting-edge 3D software are a key feature that separates 9.2 Showcase Properties from other real estate sites. These 3D tours enable potential buyers of a home to explore it as if he or she were there. This gives them a much better sense of its layout, flow and overall feel.

9.2 Showcase Properties provides high-quality photographs and detailed descriptions about each property. This attention to detail allows potential buyers to get a comprehensive look at a property even before they step inside.

9.2 Showcase Properties is also aware of the importance of making home buying as easy as possible. Their website is easy to use and navigate, making it easy for buyers to search, view listings and contact agents for additional information.

Overall, the 9.2 Showcase Properties website is a standout agent website which prioritizes both buyer and seller needs. With their innovative use of 3D technology, high-quality photography, and user-friendly interface, they make the process of buying or selling a home a more enjoyable and efficient experience for everyone involved.

10. Contact Information

Display Phone and Email Address Prominently

Displaying your contact info prominently on a website is key to a successful one. It is important that potential clients can easily find your contact information, such as your phone number or email address. This makes it easier to contact you for any questions or to arrange viewings.

This section can be placed at the top of your homepage. This section should appear at the top, so it’s the first thing your visitors see once they land on the site. A contrasting color can help to make the information more visible.

Include your contact information in the header or footer. This will make your phone number and email visible regardless of the page that visitors are on. Including a clickable phone number that allows users to easily call you directly from their mobile device is also a great feature to have.

Some real estate agents choose to include a contact form on their website as well, which can be a convenient way for clients to reach out to you without having to pick up the phone. You should still display your email and phone number next to the form, for those clients who prefer more direct communication.

In addition to displaying your contact information prominently, it’s also a good idea to make sure that your website is mobile-responsive. The majority of web users now access sites from their smartphones and tablets. A site that is optimized to mobile devices will ensure potential clients can find you and contact you wherever they may be.

Making your phone number or email address easy to locate is essential for a successful website. By implementing this strategy and making sure your contact info is prominently displayed you can increase your chance of converting visitors to clients and ultimately grow your business.

10.2 Encourage the visitors to book a consultation

When it comes to finding the best real estate agent websites, one of the key features to look for is the ability to encourage visitors to schedule a consultation. This is important, as it allows potential clients the ability to reach out and contact the agent in a convenient and easy way to begin the home buying or selling process.

The top real estate websites achieve this by prominently displaying a button or form that says «Schedule a Consultation». This makes it easy for visitors to quickly find the information they need to take the next step in their real estate journey.

In addition to a clear call-to-action for scheduling a consultation, the best real estate agent websites also provide valuable resources and information to help educate visitors about the real estate market and the buying or selling process. This can be done through blog posts or videos, as well as market reports and other tools that demonstrate your agent’s knowledge and value.

Easy navigation and a user friendly interface are other features of websites which encourage visitors to book a consultation. Visitors should be able to quickly and easily find the information they are looking for, whether it’s contact information for the agent, details about properties for sale, or resources for buyers and sellers.

Overall, the best real estate agent websites are those that prioritize the needs of their visitors and make it easy for them to take the next step in their real estate journey. These websites can help attract and convert more customers by providing valuable information, clear calls-to action, and a friendly user experience.