The Top 10 Real estate Agent Websites: Stand out from the Competition
1. User-Friendly Navigation
1.1 Intuitive searching filters
Search filters on the best real estate websites are often intuitive and make it easy for customers to find their dream homes. Zillow is a website that stands out because of its excellent search filters. Users can enter specific criteria like location, price ranges, number of bathrooms and bedrooms, and even desired features such as a waterfront view or pool. This allows potential home buyers to quickly narrow down their options and find properties that meet their exact needs.
Realtor.com has a great search engine that is intuitive. Their advanced filters allow users the ability to search for properties based upon school district and neighborhood amenities. They can even filter by commute time. This level of customization ensures users are only shown properties which align with their lifestyles and preferences.
Redfin is a real estate agent website which offers top-notch filters. In addition, users can filter search results by property type and listing status in addition to standard criteria like location and price. This level of detail ensures that users can find properties that match their unique requirements with ease.
The best real estate websites use intuitive search filters that help users quickly and efficiently find their dream home. Zillow.com and Redfin, to name a few, are websites that excel at this. They are the best choices for anyone who is looking for a new house.
1.2 Easy-to -Use Map Features
When searching for the perfect real estate agent it can be very helpful to have access to map features. One of the best real estate agent websites that offers this convenient tool is Realtor.com. Their map feature allows you to search for specific properties, view listings on a map, and check out the neighborhood.
A key advantage to using the map on Realtor.com, is that you can see all listings in a specific area at once. This visual representation makes it easy for users to compare different properties and get a sense of the overall market in their desired location.
In addition to searching for properties on the map, users can also access a wealth of information about each listing, including photos, property details, and contact information for the listing agent. This makes gathering all the information necessary to make a decision easy.
Another great feature of the map tool on Realtor.com is the ability to filter search results based on specific criteria, such as price range, number of bedrooms and bathrooms, and more. This allows users to narrow their search and focus their attention on properties that best meet their specific needs.
Overall, the map feature of Realtor.com can be a useful tool for those looking to buy or sale a home. Its user friendly interface, comprehensive properties information, and customizable searches make it a standout on one of best real estate agent website available.
2. High-Quality Property Listings
Detailed Descriptions
1. One of the best real estate agent websites is Zillow. Zillow provides detailed information about properties available for sale or rental.
2. Zillow provides detailed information on each listing including the price, square feet, number of bathrooms and bedrooms, and much more.
3. Zillow provides more than just property information. It also includes data on local schools, crime statistics, and nearby amenities. This makes it a valuable tool for homebuyers who want to make informed decisions.
4. Zillow’s easy-to-use interface allows users the ability to search for property based on their preferences. This includes location, price range, or type of property.
5. Realtor.com, another highly recommended real estate website, is also worth a visit. Realtor.com has comprehensive listings of homes, rental properties, commercial property, and more.
6. Realtor.com includes detailed descriptions, including photos and floor plans. It also offers virtual tours to help users understand the properties.
7. The website provides a range of tools for homebuyers, sellers, and agents, including mortgage calculators and real estate guides.
8. Realtor.com allows users to narrow down options based upon specific criteria. These include property type, range of prices, and amenities.
9. Overall, Zillow.com and Realtor.com provide detailed descriptions of homes, helpful tools and resource, and a user friendly experience for both homebuyers and seller.
2.2 Professional Photography
There are a few key factors that can make a real estate agent website stand out when it comes to professional photography.
High-quality images should be the first priority. A photographer with experience will be able show the property off in its best light. They can highlight its features and amenities to make it visually appealing for potential buyers.
In addition to high-quality images, it’s also important for real estate agent websites to have a clean and user-friendly design. This includes clear calls to action and a layout which highlights the most important details about the properties.
Consistency is an important aspect of real estate agent website photography. This means using the same style and tone throughout all of the images on the website, creating a cohesive look that helps to establish the brand and make a strong impression on visitors.
Finally, real estate agent sites must be optimized for mobile. More and more people are using their smartphones and tablets for browsing the internet. Therefore, it is important that websites have a mobile-friendly design and are responsive. This will provide a seamless online experience across all platforms.
By focusing these key elements on high-quality imagery, user-friendly, consistent design, and mobile optimization, real estate agents can create a professionally engaging online presence to help attract potential buyers and ultimately boost sales.
3. Mobile Responsive Design
3.1 Optimized for Different Devices
When it comes to real estate agent websites, having a design that is optimized for different devices is crucial in today’s digital age. Three websites that are exemplary in terms of design and functionality include:
1. Zillow
Zillow is well-known in the realty industry. Their website is a good example of an excellent design that works on all devices. The layout is optimized for viewing on any device, including desktop computers, tablets, and smartphones. Users can easily find properties, browse listings, and contact real estate agents with a responsive design.
2. Realtor.com
Realtor.com is a popular real estate website. It excels in providing an excellent user experience across multiple devices. The site’s modern and clean design is not only attractive but also functional. It allows for easy navigation and quick access of property listings. Realtor.com offers a consistent, optimized experience, whether you are using your laptop, tablet or mobile phone.
3. Redfin
Redfin has a reputation of being a real estate agency that is innovative in its approach to online home shopping. Their website is no different, with a responsive layout that works seamlessly across all devices. Redfin’s website is packed with information, including interactive maps and virtual tour. You can browse listings on your desktop or smartphone. You can also schedule tours and contact real estate agents.
In conclusion, the three websites of real estate agents show how important it is to have a website design that is optimized across different devices. By ensuring that users can easily access and navigate the site regardless of the device they are using, these websites provide a superior user experience that sets them apart in the competitive real estate market.
3.2 Fast loading speed
1. Zillow Zillow’s popularity is well-founded. Not only does it have a user-friendly interface, but it also boasts an incredibly fast loading speed. The site is designed to load quickly, so users can browse through listings with no lag. This fast page loading speed makes it simple for potential purchasers to find all the information they need.
2. Realtor.com. Realtor.com has also been rated as a top real-estate website, and it loads fast. This site is renowned for its extensive listings and detailed information about properties. The site loads quickly, allowing users to navigate and search for properties easily. Realtor.com has a responsive design that ensures the pages load fast on desktop and smartphone devices.
3. Redfin – Redfin has been designed with speed and efficiency in mind. The site loads fast and efficiently so users can find the information without any delays. Redfin’s intuitive map search and search tools allow users to quickly find properties in their desired locations. With its fast loading speed, Redfin ensures that users can quickly access the information they need to make informed decisions about buying or selling a home.
4. Lead Generation Tools
Contact Forms
4.1 Contact Forms on Real Estate Agent Websites
When it comes to real estate agent websites, having an effective contact form is essential for generating leads and converting potential clients into actual customers. A well-designed, user-friendly contact form can be the deciding factor in whether or not visitors decide to contact an agent. Here are key features to consider when creating a successful contact page:
User-Friendly Interface: The Contact Form should be easy to locate on the site and simple to use. Avoid overwhelming your visitors with too much information to fill out.
Clear CTA: Make your contact form compelling and clear. This will encourage visitors to reach out. Use action-oriented terminology to encourage them take the next step.
Personalized Fields: Customize the contact form fields to gather specific information from visitors, such as their name, email address, phone number, and a message detailing their needs. This allows the agent to better understand their inquiry and provide more relevant assistance.
Responsive design: Make sure that the contact form on the website is optimized for mobile devices. Many visitors may access the site from their smartphones or tablet computers. A responsive design will allow them to fill in the form on any mobile device.
Security – Implement security measures, such as CAPTCHA encryption or SSL encryption, to protect the data submitted through a contact form. This helps build trust with visitors and assures them that their data is safe.
Automated Responses: Set up automated responses to acknowledge when a visitor submits the contact form. This shows professionalism to the visitor and lets them know that they have been received.
By incorporating the features into a contact form on a website for a real-estate agent, agents can increase the chances of capturing leads and turning them into customers. A well-designed website contact form can have a major impact on the success of the business and the website.
Live Chat Support
There are several factors to consider when looking for the best real estate agent website with live chat support. Firstly, it’s important to look for websites that have a user-friendly interface and are easy to navigate. This will enable you to find the necessary information and contact an agent via a chat window without hassle.
The website should also have a well-trained and responsive customer service staff. The best real estate websites will offer chat support agents that are well-trained, and can answer any questions about the buying or sale process. They should also provide personalized advice based your specific needs and preference.
This feature is also important to consider when choosing a website for a real-estate agent with live chat. Chat support should be available at convenient times so that you can get help when you need it. It’s also helpful to select websites that offer chat in multiple languages to cater to a variety of clients.
Finally, you should consider the overall reputation and track-record of the realty agent’s website. Look for websites that feature positive reviews and testimonials of satisfied clients. These are good indicators of the website’s reliability and professionalism. Following these guidelines will help you to find the top real estate agent sites with live chat assistance for all of your real property needs.
5. Neighborhood Information
5.1 School ratings
1. Zillow:
Zillow provides school ratings with its listings. This site allows you to search homes based on the school ratings. It’s a valuable resource for those looking to relocate to a different area.
2. Redfin:
Redfin, another well-known website for real estate, offers school ratings with each listing. Users can easily access information regarding nearby schools. This includes test scores, ratings and reviews.
3. Realtor.com:
Realtor.com offers comprehensive real estate listings that include school ratings. Users can research the educational options in an area before purchasing a property by using detailed information on local schools and districts.
4. Trulia:
Trulia has a userfriendly real estate listing website that provides school ratings. Trulia offers data on school ratings and helps buyers to find homes in areas offering the best educational opportunities.
5. Homes.com:
Homes.com provides a valuable resource to homebuyers searching for properties in areas that have top-rated school districts. The website offers school ratings as well as other information about educational establishments, which allows users to compare and contrast schools in different neighborhoods.
Nearby Amenities
5.2 Nearby Amenities: Best Real Estate Agent Websites
When searching for the perfect home, proximity to amenities is a key factor to consider. Real estate professionals are crucial in guiding buyers through the different options that they have available. Here are some of the best websites for real estate agents, which can help you choose a home that fits your lifestyle.
1. Zillow:
Zillow is an extremely popular real estate website. It provides users with detailed details about properties and nearby amenities. Users can easily filter their search results based on their preferences, such as schools, restaurants, and shopping centers. Zillow’s user-friendly features and comprehensive listings make this a popular site for homebuyers.
2. Realtor.com:
Realtor.com also offers a wealth in information on properties and their surroundings. Users can explore a neighborhood using interactive map and view detailed info about schools, park, and other important services. Realtor.com can also provide you with expert advice by real estate agents to guide you throughout the home-buying process.
3. Redfin:
Redfin’s innovative approach to real-estate is renowned for offering users a unique combination of technology and personalized services. The website gives detailed information on the properties and nearby amenities including grocery stores. Redfin’s team of local brokers can provide you with valuable insights about the neighborhoods you’re considering.
4. Trulia:
Trulia provides a range tools to help users locate their dream home. It is an easy-to-use real estate website. The website gives detailed information about properties and nearby amenities, such as schools, hospitals, restaurants and other healthcare facilities. Trulia also offers a «Neighborhood Insights» feature that provides valuable information about crime rates, commute times, and local amenities to help users make informed decisions.
5. Homes.com:
Homes.com is a comprehensive website for real estate that provides users with a wealth of data about properties and their surroundings. Users can search homes based on amenities they prefer, such as shopping centers, parks, and medical facilities. Homes.com offers valuable resources and tips to homebuyers. It is a great tool for anyone looking for their dream home.
These 5.2 Nearby Amenities best real estate agent websites offer valuable insights and resources to help homebuyers find a property that meets their needs and lifestyle. These websites can help you find the perfect home for your needs, whether you are looking to buy a house near schools, parks or shopping centers. Finding your perfect home is now easier than ever thanks to the innovative technology and experienced real estate professionals.
6. Client Testimonials
Showcase Positive Feedback
6.1 Showcase Positive Feedback: Best Real Estate Agent Websites
It is important to showcase positive feedback when searching for the best real estate agents websites. Potential clients are interested in seeing that other people have had a positive working experience with the agent. Here are a few real estate agents’ websites that excel in highlighting positive feedback.
1. Zillow Zillow has become a popular real-estate website, which allows users search for houses, connect with agents and review past clients. Agents can display their positive feedback prominently in their profile to help build trust with potential customers.
2. Realtor.com: Another well-known real estate website, Realtor.com also allows agents to display testimonials from satisfied clients. This helps to portray an agent’s professionalism, reliability and competence.
3. Redfin Redfin is unique in that they have a «Recommended agent» section on their site. Agents are chosen based on customer feedback and performance, making it easier for users to find the best agents.
4. Keller Williams – Keller Williams is an estate agency that places a high priority on client satisfaction. Their website features testimonials from happy clients, showcasing the agent’s ability to deliver results.
5. Coldwell Banker Coldwell Banker’s website has a «Meet Our Agents» section where agents share their success stories. This humanizes the agent and helps establish a personal relationship with potential clients.
Positive feedback on agent websites is crucial for building trust and credibility with potential clients. By highlighting previous successes and happy clients on their website, agents can stand out in a competitive marketplace and attract new customers.
6.2 Build trust in potential clients
For real estate agents to be successful in a market that is highly competitive, it is important to build trust with potential clients. A user-friendly and well-designed website that showcases expertise, knowledge and professionalism is one way to build trust. Here are six of the best real-estate agent websites that have been proven to build trust in potential clients.
1. Zillow.com Zillow.com, a popular real-estate website, allows users to search properties, find local real estate agents, and get home values estimated. The website’s simple navigation and clean design makes it a reliable resource for both home buyers and sellers.
2. Realtor.com. Realtor.com provides comprehensive real estate listings, market data, and agent profiles. The website provides detailed information about properties and reliable statistics to help clients feel confident during their search for a home.
3. Redfin.com is a real-estate brokerage that offers full-service to buyers and sellers. Their website has intuitive search features, neighborhood guides, as well as agent reviews. This provides a transparent view for potential clients of the home selling and buying process.
4. Compass.com is a luxury brokerage that offers a sleek, modern website to appeal to high-end clients. The website displays stunning property images, market insights and agent profiles. This creates an exclusive brand image.
5. ColdwellBankerHomes.com – Coldwell Banker is a well-established real estate brand with a user-friendly website that caters to buyers and sellers of all experience levels. The website’s resources, including property search tools and agent directories, help potential clients feel informed and supported throughout their real estate journey.
6. SothebysRealty.com – Sotheby’s International Realty – is a prestigious global real estate agent known for its luxury listing and global network. Their website contains high-quality photos, market reports, agent testimonials and other information that positions them as a reliable resource for high value real estate transactions.
By studying these top websites for real estate agents and implementing their best practices, it is possible to improve your online reputation and build trust in the eyes of potential clients. They are looking for a trustworthy and knowledgeable agent who can guide them during the real estate transaction.
7. Blog Section
7.1 Provide Value-Added Content
1.
Zillow
Zillow provides valuable resources to both buyers and seller. Users
can find information
on home values, market trends, and even advice on buying or selling a home.
2.
Realtor.com
Realtor.com provides buyers and seller with a wealth of real estate information. Users can search for properties, find a Realtor, and access market insights to help them make informed decisions.
3.
Trulia
: Trulia is known for its user-friendly interface and detailed property listings. In addition to searching for homes, users can find information on schools, crime rates, and local amenities to help them find the perfect neighborhood.
4.
Redfin
Redfin’s unique real estate website offers a combination online tools, and personal service provided by real estate brokers. Redfin allows users to schedule tours, send offers, or even get a refund on their commissions when they buy homes through the site.
5.
HomeLight
HomeLight provides a platform to connect buyers and sellers with the top real-estate agents in their locality. HomeLight is a platform that helps users to find a real estate agent and also provides valuable information on the market trends, agent performance, and other data to help them to make informed decisions.
6.
Estately
Estately, a user-friendly site that offers detailed listings of properties and neighborhood information. Users can search for homes using specific criteria like school district or commute times to find their perfect match.
7.
RealScout
RealScout provides users with a comprehensive real estate search platform that includes personalized recommendations. RealScout uses artificial Intelligence to learn the preferences of users and recommend properties that match their criteria.
7.2 Establish Authority in the Industry
7.2 Establish Authority in the Industry
When it comes down to standing out amongst the competition in the world of real-estate, establishing authority is crucial. A strong online presence will help real estate agents stand out from the crowd. To achieve this, you can create a high-quality website that showcases all of your expertise and experience.
When it comes to creating the best real estate agent website, there are a few key elements that can help you establish authority in the industry. First and foremost, your website should have a clean and professional design that reflects your brand and sets you apart from the competition. This will help establish credibility with potential customers and convey a feeling of professionalism.
high quality content is an important component of a successful agent website. This includes detailed property listings, informative blog posts, and resources for buyers and sellers. By providing useful information to your website visitors, you can position yourselves as an industry expert.
In addition, showcasing expertise is crucial. This can be achieved through client testimonials and awards, as well as showcasing your successful transactions. By highlighting your success, you will build trust with potential customers and show them why you are the best choice for their real-estate needs.
search-engine optimization is also important in order for potential clients to find you online. This includes optimizing your loading time, using relevant keywords and creating Meta tags. By improving ‘s SEO on your website, it will increase your visibility and attract more visitors.
Overall, establishing authority in the industry through your real estate agent website is crucial for success in today’s competitive market. By focusing your efforts on creating a professional website, providing valuable information, showcasing expertise, and optimizing it for search engine results, you can stand out from the competition and attract clients to your business.
8. Social Media Integration
Share Listings with Facebook, Twitter and other social media
When sharing listings via social media platforms such as Facebook and Twitter it is essential for realty agents to use the best websites for realty agents to reach a wider market and gain more exposure.
Zillow is one of the most popular real estate agent websites to share listings. With its user-friendly interface and widespread popularity, Zillow allows agents to easily upload their listings and share them on various social media platforms with just a few clicks.
Realtor.com also makes a great site for sharing listings. Realtor.com offers a comprehensive listing database with accurate market data. Agents can use this platform to show off their properties and showcase them to potential buyers via Facebook, Twitter, etc.
Trulia also is a popular option for real estate agents when it comes to sharing listings. Trulia’s interactive maps and neighborhood insights allow agents to create visually appealing listing that will attract buyers on social media.
In addition to these websites, agents can also use their own personal websites or blogs to share listings on social media. By creating a dedicated webpage for their properties, and updating it regularly, agents can attract more traffic from potential buyers who are browsing Facebook, Twitter and other platforms.
Overall, leveraging the best real estate agent websites to share listings on social media is essential for agents looking to maximize their online presence and connect with a wider audience of potential buyers. Agents can increase traffic to their listings by utilizing these platforms.
8.2 Increase Brand Awareness
8.2 Increase your brand visibility with the best real estate agent websites
In the highly competitive world of realty, a strong online presence will help you succeed. One of the best methods to increase brand recognition as a real-estate agent is to have an excellent website. Here are a few of the best websites for real estate agents that can help make you stand out.
– Zillow – Zillow is the most popular website for real estate listings in the United States. As a realtor, having a Zillow profile can increase your visibility with potential clients. Zillow lets you showcase your listings and receive client reviews. You can also advertise your services.
Realtor.com Realtor.com has also become a top real estate website. This website allows you create a personal profile, showcase properties, and connect to potential clients. Realtor.com is also a great place to advertise and reach a wider audience.
TruliaTrulia is an easy-to-use real estate website. It can help you to increase your brand’s visibility. Trulia is a real estate website that allows you to create an online profile, promote your listings, and connect buyers and sellers within your area.
Redfin Redfin offers a comprehensive real estate website for agents. Redfin is a real estate brokerage that allows you to create an individual profile, add your properties, or even receive leads.
Century 21, Century21 is a well known real estate brand which offers a powerful site for its agents. Century 21 offers you the opportunity to create your own professional profile, display your properties, and communicate with clients all over the world.
By having a strong web presence on the top real estate agent sites, you can increase brand visibility and attract clients. To maximize your online presence, optimize your profiles, highlight your best listings and engage with potential customers.
9. Interactive Virtual Tours
Engage visitors with immersive experiences
When it comes to engaging visitors with an immersive experience on real estate agent websites, there are several key elements that can make a website stand out from the competition. Here are the best practices when creating a website to inform and captivate potential clients.
1. High-quality imagery is one of the most crucial aspects of a website for real estate. Visitors can get a better sense of the property by viewing high-quality videos and photos. Visually engaging content, whether it’s a beautiful sunset view or a spacious home, can keep visitors interested.
2. Virtual tours are a great way to immerse potential buyers in the experience of buying a home. With advancements in technology, it’s easier than ever to create 3D virtual tours that allow visitors to explore a property as if they were there in person. This interactive feature allows potential buyers to get a better idea of the layout and flow a property.
3. Neighborhood information: In order to showcase individual properties, an effective real estate website must also include information about the surrounding area. This can include details about schools, restaurants, parks, and other amenities that potential buyers may find important. By providing localized details, a website helps visitors imagine living in an area.
4. Responsive design: To ensure a positive user experience, it’s essential for a real estate website to be mobile-friendly and responsive. This means that a website should adapt to various screen sizes and devices to make it easier for users to navigate and explore the properties on their smartphone or tablet. A responsive design is essential to keep visitors engaged and interested in your website.
5. Clear calls to actions: To convert website visitors into leads, real estate websites should include clear calls of action throughout the site. These calls to actions can help guide visitors in the homebuying experience. They could be a button that schedules a showing or a contact form for more information. By making it easier for visitors and customers to contact you, a site can help generate leads.
Real estate agents can create an immersive and engaging website experience by incorporating these elements. A well-designed website, with its interactive features and high-quality visuals, can leave a lasting impression on visitors. It will also help agents stand out from the crowd in a competitive marketplace.
Showcase properties in 3D
The best real-estate agent websites will go above and past to give potential buyers a truly immersive 3D experience. Showcase Properties excels in this field.
Virtual tours of listings created using cutting-edge 3D technologies are one of the features that set 9.2 Showcase Properties apart. These 3D tours enable potential buyers of a home to explore it as if he or she were there. This gives them a much better sense of its layout, flow and overall feel.
9.2 Showcase Properties, in addition to 3D tour, also offers high quality photography and detailed descriptions for each property on their site. This attention helps potential buyers see a complete picture of a home before even stepping inside.
9.2 Showcase Properties is also aware of the importance of making home buying as easy as possible. Their website has a user-friendly interface and is easy to navigate. Buyers can easily search for properties, see listings, and contact agents.
Overall, 9.2 Showcase Properties is a standout real estate agent website that prioritizes the needs of both buyers and sellers. With their innovative use of 3D technology, high-quality photography, and user-friendly interface, they make the process of buying or selling a home a more enjoyable and efficient experience for everyone involved.
10. Contact Information & Call to Action
Display Phone Numbers and Email Addresses Prominently
When it comes to creating a successful real estate website, displaying your contact information prominently is crucial. Your phone number and your email address should be easily accessible to potential clients. This will make it easier for them contact you with questions or to schedule viewings.
One of the best ways to showcase your contact information is by dedicating a section on the homepage specifically for this purpose. This section should be at the top of your page so that it is the first thing visitors see when they arrive on your website. The information can be made more noticeable by using a color that contrasts with the background or text.
Include your contact info in the header of your website. This ensures that your phone number and email address are visible regardless of which page visitors are on. You can also include a mobile-friendly phone number so that users can call you right from their device.
Some real estate agents choose to include a contact form on their website as well, which can be a convenient way for clients to reach out to you without having to pick up the phone. However, it’s still important to prominently display your phone number and email address alongside the contact form for those who prefer more direct communication.
In addition, it’s a great idea to make your website mobile-responsive. The majority accesses websites on their smartphones and tablets. Therefore, having a site optimized for mobile devices ensures that potential clients will be able to easily find you and get in touch with you, no matter where they may be.
When it comes to building a successful real-estate website, it is important to make your phone number and email address easily accessible. By implementing these strategies and ensuring that your contact information is prominently displayed, you can increase your chances of converting visitors into clients and ultimately growing your business.
10.2 Encourage visitors who are interested in scheduling a consultation to do so
It is important to find a website that encourages visitors to schedule a meeting. This is crucial because it allows potential customers to easily reach out to the agent to begin the process to buy or sell a house.
The top real estate websites achieve this by prominently displaying a button or form that says «Schedule a Consultation». This makes it easier for visitors to find all the information they need in order to move on to the next stage of their real estate journey.
The best realty agent websites include a clear call-toaction to schedule a meeting, as well as valuable resources and useful information to educate the visitor about the realty market and how to buy or sell a home. This can be done through blog posts or videos, as well as market reports and other tools that demonstrate your agent’s knowledge and value.
Another key feature of websites that encourage visitors to schedule a consultation is easy navigation and a user-friendly interface. Visitors should be able quickly and easily to find the information they need, whether it is contact information for an agent, details of properties for sale or resources for both buyers and sellers.
The best websites for real estate agents are those that put their visitors first and make the next step easy. These websites are able to help agents attract more clients through the use of valuable resources and clear calls-to actions.