Most marketers aren’t spending money to send traffic to their Facebook. The larger majority send paid traffic to their website. Think about it, why would I want to pay to send traffic to my Facebook profile where there are several chances for the visitor to leave my profile and not convert into a lead? Facebook is an easily distracted environment. Your website is engaging and focuses on one thing: your niche. No random IM requests, no Farmville to take care of, no «which celebrity do I resemble?» quizzes. Having a website with keyword rich, optimized content is required if you want to maximize your return on investment.
By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or Pinterest focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?
When it comes to SEO, content is always the basis of success. This is why you should always write a great and well-written article which has good content. Make sure that your article will greatly tackle the keywords or keywords phrases that you have chosen.
SEO strategies rely upon choosing the best keywords for the business you have designed. Since many people have difficulty focusing their business enough to really be successful at the start, SEO is extremely valuable to the developing business model.
Each page in your website needs its own tailored title, meta-description, and meta-keywords tag. These need to be focused on the keywords you are trying for. (These are the words or phrases you want to be found at when people are doing searches.) These shouldn’t normally be the same on every page. They should be customized to the content that is on that page. You should also keep your visitors in mind as you write them.
SEO news Use H1 and H2 tags with your main and secondary keywords. Most SE’s give a lot of weight to words that are wrapped in these tags. Each page on your web site should have one or two targeted keywords at the beginning of the page. Just add keyword to the main keyword and the same for your secondary keyword replacing h1 with h2 and deleting the spaces.
The second point is that the title of your site need not be stated on every web page. My web page titles are those of the page, not the site. The graphics are the same, but the title is the keyword that they page is optimized for. Why do otherwise? Yet 99.99% do (just a guess!). Then fourth of my SEO tips is related to the headings on each page. The main title of the page should be in H1 tags, and the heading in H2 tags. You don’t need any more, but any subheadings can go into H3 tags, but should contain text that could be construed as minor keywords.
Building backlinks for your website is necessary. Backlinks are links on other websites that link to your website and building them can be done via link exchanging or buying links on others websites. You can have backlinks on any websites, however it’s best to have backlinks on websites that relate to your website. Further, try to get links back to your website from sites within your niche that have a high PR (Google Page Rank).